Last updated: AUGUST 22, 2025
This Privacy Policy describes how Little Luxe Styles (“Little Luxe,” “we,” “us,” or “our”) collects, uses, and shares personal information when visiting or making a purchase from our website at your primary domain and any related services (the “Site” and “Services”).
We collect information in the following categories:
• Device information
• IP address, browser type, time zone, cookie identifiers, pages viewed, referring/exit pages, clickstream, and approximate location.
• Collected via cookies, pixels, web beacons, and log files.
• Order information
• Name, billing and shipping addresses, email, phone, payment method details processed by our payment providers, items purchased, and order notes.
• Account information
• Account credentials (passwords are hashed), order history, saved addresses, and preferences.
• Customer support information
• Emails, chat messages, attachments, issue details, and feedback.
• Marketing and communications
• Email/SMS opt-in status and interactions with our campaigns.
• User-generated content
• Product reviews, Q&A submissions, and social posts you choose to share with us.
Sensitive data
We do not intentionally collect sensitive personal information (e.g., health, biometric, government IDs). Please do not submit such data to us.
Minors
Our Site is not intended for children under 13 (or under 16 in the EU/UK). We do not knowingly collect data from minors.
• Provide the Site and fulfill orders: process payments, arrange shipping, send confirmations/invoices, and manage returns.
• Customer support: respond to inquiries and improve service quality.
• Personalize and improve: remember preferences, tailor content and product recommendations, and analyze usage to optimize performance.
• Marketing and advertising: send emails/SMS if opted in; deliver interest‑based ads; measure campaign effectiveness.
• Security and fraud prevention: detect, investigate, and prevent fraudulent or illegal activity.
• Compliance: maintain records and comply with tax, accounting, and legal requirements.
• Contract performance: to fulfill your order or provide requested services.
• Legitimate interests: to operate, secure, and improve our Site; to market to existing customers where permitted.
• Consent: for specific opt-ins (e.g., email/SMS, certain cookies/analytics).
• Legal obligation: to comply with applicable laws.
We share data with trusted service providers to operate our business, including:
• E‑commerce platform: Shopify (hosting, checkout, order management).
• Payment processors: Shopify Payments and/or other processors (e.g., PayPal/Stripe); we do not store full card numbers.
• Fulfillment and logistics: warehouse partners and shipping carriers.
• Customer service and communications: help desk, email, and SMS platforms.
• Analytics and advertising partners: e.g., Google Analytics and advertising pixels used to measure and deliver ads.
• IT/security and professional advisors.
We require vendors to safeguard data and use it only to perform services for us. We may disclose information to comply with legal obligations, enforce our terms, protect rights and safety, or as part of corporate transactions (e.g., merger or acquisition).
We use cookies and similar technologies to:
• Keep you signed in and remember cart contents and preferences.
• Measure traffic and performance (analytics).
• Deliver and measure advertising.
Choices
• Browser settings allow blocking or deleting cookies.
• Where legally required, we honor Global Privacy Control (GPC) as an opt‑out of cross‑context behavioral advertising.
• In regions that require it, a consent banner will help manage non‑essential cookies.
We may use:
• Analytics tools to understand how the Site is used.
• Advertising pixels/tags to deliver and measure interest‑based ads on third‑party platforms.
• Email/SMS analytics to measure campaign performance.
Opt‑outs
• Ads: use platform settings (e.g., Google Ad Settings, Facebook/Meta Ad Preferences) and device‑level ad limits.
• Email: unsubscribe link in any marketing email.
• SMS: reply STOP to opt out; HELP for help. Message and data rates may apply. Frequency varies.
By opting in, you consent to receive promotional emails/SMS from Little Luxe Styles. You can opt out at any time using the methods above. We may still send transactional messages (e.g., order updates).
We keep personal information as long as necessary for the purposes described above, including legal and accounting requirements. For example, order records are typically retained for at least 6–7 years for tax compliance.
Depending on your location, you may have the right to:
• Access, correct, or delete personal information.
• Restrict or object to certain processing, including targeted advertising.
• Data portability.
• Withdraw consent where processing is based on consent.
• Appeal if we decline to act on a request (where applicable).
How to exercise rights
• Email: privacy@littleluxestyles.com (replace if different)
• Web form: link if available
• We may request information to verify identity and authority.
California residents (CCPA/CPRA)
• Rights to know/access, delete, correct, and opt out of the “sale” or “sharing” of personal information for cross‑context behavioral advertising.
• We do not knowingly sell personal information of consumers under 16.
• To opt out of “sale” or “sharing,” use our “Do Not Sell or Share My Personal Information” link (if provided) or contact us at privacy@littleluxestyles.com. We process GPC signals as an opt‑out of sharing.
EEA/UK residents
• You may contact your local Data Protection Authority. If we designate a representative or lead supervisory authority, details will be provided upon request.
We may transfer personal information to countries with different data protection laws (for example, to the United States). Where required, we use appropriate safeguards such as Standard Contractual Clauses.
We employ administrative, technical, and physical safeguards designed to protect personal information. No method of transmission or storage is completely secure.
Our Site may link to third‑party websites or services we do not control. Their privacy practices are governed by their own policies.
We may update this policy from time to time. The “Last updated” date reflects the latest changes. Material changes will be communicated by posting on the Site and, where appropriate, by additional notice.
• Email: privacy@littleluxestyles.com
• Postal address: Little Luxe Styles, Street Address, Mumbai, Maharashtra, 400060, India.
• If you are contacting us about a privacy request, please include your name, contact information, and the nature of your request.
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